Chu is a Creative Lead at Dyson. She has worked as a Design Lead at Huge NY, and has also worked for McCann NY, R/GA NY, Kakao, and LG Electronics Creative Lab. She has specialized in crafting digital experiences, campaign, art direction and branding.
Chu—Chu
Experiences
Huge NY, Dyson, R/GA NY, McCANN NY, McCANN MRM NY, LG Electronics, Beaubble, Kakao, Sendbird, WH Creative Entertainment
Art Direction
Design System
Brand Identity
Brand Guideline
UI Design
Product Design
Social Design
Logo Design
Visual Direction
3D Design
01
Android
2018-20
Brand Identity, Brand Photoshoot, Product Design, Design System, Website Design, Rebranding
02
Nikon Z series
2019-20
Art Direction, Digital Campaign Guideline, Website Design, Marketing Design, Campaign Video
03
Leica
2017
Website Design, Digital Experience, Editorial Design
04
Beaubble
2023
Product Design, Website Design, Art Direction, Rebranding, Marketing Design
05
SM Entertainment
2022-23
Product Design, Art Direction, Brand Identity, App Design, Game Design
06
Equinox
2019
Website Design, Product Design, Art Direction
07
Radie
2016
Website Design, UI Design, Marketing Design, Brand Identity, Packaging Design
08
Carnival Cruise
2018
Art Direction, Product Design, Design System, Website Design, E-Commerce Design, Iconography, Photography Guideline
09
Sendbird
2021-23
Brand Identity, Design System, Global Campaign, Marketing Design, 3D Design, 360 Marketing Campaign, Packaging Design, Product Design
10
Coaching Q
2023
Brand Identity, Design System, Social Design, 360 Marketing Design
11
Offlight
2023
Art Direction, 3D
12
Harley Davidson
2017
Website Design, Product Design, Digital Experience Design, UX Design
13
Dyson
2024
Brand Marketing, Art Direction, Commercial Campaign, Photography
Coming Soon