Leica TL
Designed a sophisticated Leica T website tailored for the younger demographic, showcasing a harmonious fusion of iconic Leica aesthetics with a modern minimalist approach. The result is a sleek and intuitive interface that delivers a seamless user experience, inviting a new generation to appreciate the brand's timeless sophistication and cutting-edge technology.
UI/UX
Digital Experience
Art Direction
In-store Experience
Digital Ecosystem
Website
Role: Designer, Art Direction
Year: 2016