Leica TL

Designed a sophisticated Leica T website tailored for the younger demographic, showcasing a harmonious fusion of iconic Leica aesthetics with a modern minimalist approach. The result is a sleek and intuitive interface that delivers a seamless user experience, inviting a new generation to appreciate the brand's timeless sophistication and cutting-edge technology.

UI/UX
Digital Experience
Art Direction
In-store Experience
Digital Ecosystem
Website

Role: Designer, Art Direction
Year: 2016

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