Spearheaded and guided the brand and marketing design team, overseeing the development of comprehensive brand guidelines and a digital design system. Successfully orchestrated a 360-degree marketing campaign, ensuring the unified integration of global assets in harmony with brand identity, imagery guidelines, and product launch campaign kits. Formulated marketing and brand content tailored to diverse languages, cultural nuances, and locally specific channels across regional markets and cities, facilitating the triumphant introduction of new Sendbird products. Additionally, curated internal brand collateral and directed brand photoshoots to uphold a consistent and impactful brand image.